Attention spans are much shorter these days and everyone’s on the go. Everyone’s also watching videos online, whether they’re consuming news, entertainment, or information on services and products. You can build and nurture a relationship with your customers through video marketing – if you haven’t already started. Video marketing gets your message across quickly and […]
Why You Should Repurpose Content: The Secret Sauce to Content Marketing
The beauty in repurposing content is efficiency. Instead of reinventing the wheel every time by creating content from scratch, expand upon what’s already been created. Give your work a new life. This concept works for social media, blogging, website pages, and any other marketing content. Repurposing your content allows you to build a smart content […]
5 Tips for Creative Web Copy
It’s a fact. Almost all websites kind of sound the same. In a world of “vanilla,” we’re lacking the chocolate chips, sprinkles, and whipped cream. If you feel like your web copy needs a makeover — and some added sparkle — then consider splashing in one (or all) of the below strategies. Cut out the […]
The BEST Tips for Creating a Content Calendar
We’ve all heard it said before…for an effective social media presence, you must have a content calendar. We’ve also all thrown our hands up in the air and said, “What the heck does that even mean?” To put it more simply, you need to know what you’re posting and when you’re going to post it. […]
5 Ways to Improve Your Click-Through Rate
Chances are, you’re using email marketing frequently to reach your customers. Email marketing is a tried and true way to keep your audience informed and up to date on your products and services. It’s free, it’s easy and let’s face it — we all kind of live within our email inboxes, making it the perfect place […]