Why You Should Repurpose Content: The Secret Sauce to Content Marketing

Writing content to repurpose

The beauty in repurposing content is efficiency. Instead of reinventing the wheel every time by creating content from scratch, expand upon what’s already been created. Give your work a new life. This concept works for social media, blogging, website pages, and any other marketing content.

Repurposing your content allows you to build a smart content marketing strategy and capitalize on your value proposition. Here’s what you accomplish by repurposing useful content.

Extend the lifecycle of valuable content

Recycle the material you’ve already created. Turn that into something new and give it new value and new purpose. This is repurposing.

Example: Think of an old wooden front door that’s repurposed into a rustic, yet trendy, coffee table.

Your website FAQ can become a blog post that expands on a topic of question. Illustrate key points from the blog post into an infographic or PowerPoint Presentation. Easily convert visuals from a presentation into video clips, which can then be used for social media posts.

See where this is going? The life of your content doesn’t end with its original format. Like energy, it takes new shape and form and becomes new life. This can happen over and over, running like a well-oiled marketing machine.

Developing content

You can (and should) distribute your existing content regularly

To piggyback off, extending the life of your content, distribution takes it to the next level. Once you share a piece of content, repackage it, and share it again. Repeat this process periodically.

Make use of your evergreen content because it’s timeless and relevant. Ever heard the phrase “out of sight, out of mind?” Well, it couldn’t apply more to marketing. It’s easy to see a message once and forget about it unless it pops up on your radar again. You created content with a goal in mind – likely to be of service to your customers – so keep distributing the message. This drives your business’s value. Plus, you could reach new customers by resharing your content.

Repurposing content boosts productivity and workflow

When you repackage and distribute your content, this streamlines your workflow. The process of creating a valuable piece of content is time-consuming. Transforming your existing content into chunks of fresh material is efficient. Not to mention it exercises your creativity. Repurposing information is content marketing at its finest.

You end up developing a content marketing schedule by regularly and consistently sharing a piece of content. This simplifies the workflow process and lets you allocate time to other projects.