With 2020 well on its way (or here — depending on when you’re reading this post), social media predictions are brimming over. We’re all wondering the same thing. What will the new year hold when it comes to marketing and social media? How can we get ahead of the curve and ensure that our brand stays relevant?
Last year saw many new innovations and updates in the way we communicate. It also rode the curtails of 2018. Facebook, Instagram, Youtube, Snapchat, LinkedIn and a few others still reign supreme. Each of these platforms, however, did continue to diversify and become more intuitive.
While it’s hard to tell exactly what will happen in 2020, we drummed up a few trends that we bet will only strengthen in the New Year.
Here they are:
More devices are stripping away touch capabilities and becoming voice-activated and controlled. More homes across the world are welcoming smart devices like Alexa and others into their doors. We can only assume that this trend will trickle into other areas of technology. Start thinking of ways now that your business can ride this voice-controlled wave.
This trend began a few years ago and it’s only getting stronger. Youtube has grown to become a mega-giant and there are rumors of Facebook launching its own brand of television. No one should be surprised. Video has been a big deal for a long time. You can argue it’s popular because it taps into an extremely consumable medium, making it easy for customers and audiences to quickly and efficiently digest content. Our best suggestion? Make more videos in 2020.
High Influence from Gen Z
Defined as the generational cohort following Millennials, Generation Z makes up the kids (now adults, really) born between the mid to late 1990s. This is the generation that grew up in a world saturated with internet and technology. They know no time without cell phones and social media. This generation is about to graduate and break into “the real world,” and we bet their expectations of user-friendly technology will be at an all-time high. In the New Year, think about what kind of voice your brand has and how it can help attract this up and coming generation.