The best part about a powerful video is that it’s engaging and easy to follow. Our attention spans are short, so if your video lacks structure, good content, and a motivator, your viewership will suffer. Videos should be focused and intentional. In other words, if it doesn’t contain a solution, a call to action, and […]
Let’s talk about that one important piece to your company’s brand: Your Logo. Your logo is one of the first and last impressions you make with a customer. Which is why you should invest in a high-quality design that genuinely reflects your image. We’re going to break down the key factors to consider when designing […]
You know branding when you see it — even if you don’t realize it. And a logo design has a lot to do with this. People will sometimes see a logo before they meet the business. In fact, a custom logo can reflect your mission, values and product or services in one glance. A brand […]
Change can, well, change everything. When we pivot in business, we open the door for new audiences, new content, new products, and so much more. Think about brands like Apple, Facebook, and Netflix. They listen to what their customer wants, and they customize their products to fit those wants. They know no boundaries. Also, think […]
You know your offer. You know your product. You know your goal. But how do you eloquently and effectively communicate all that to your audience? The answer is multi-faceted. So many of us, when we go to write social media copy, start channeling this weird, super-sales voice. All a sudden, we’re a car salesman with […]
