The Importance of Investing In Your Logo Design

Let’s talk about that one important piece to your company’s brand: Your Logo. Your logo is one of the first and last impressions you make with a customer.  Which is why you should invest in a high-quality design that genuinely reflects your image. We’re going to break down the key factors to consider when designing […]

The Power of Pivoting

Change can, well, change everything. When we pivot in business, we open the door for new audiences, new content, new products, and so much more. Think about brands like Apple, Facebook, and Netflix. They listen to what their customer wants, and they customize their products to fit those wants. They know no boundaries. Also, think […]

Why You Should Have a Brand, Not a Business

What’s the difference between a business and a brand? Not much — except one key quality: Personality. Sure, a business has personality. But a brand IS personality. There’s a big difference. People buy your product because of your brand, not your business. Think about it. We buy certain products because we associate that product with a […]