Change can, well, change everything. When we pivot in business, we open the door for new audiences, new content, new products, and so much more. Think about brands like Apple, Facebook, and Netflix. They listen to what their customer wants, and they customize their products to fit those wants. They know no boundaries. Also, think […]
You know your offer. You know your product. You know your goal. But how do you eloquently and effectively communicate all that to your audience? The answer is multi-faceted. So many of us, when we go to write social media copy, start channeling this weird, super-sales voice. All a sudden, we’re a car salesman with […]
What’s the difference between a business and a brand? Not much — except one key quality: Personality. Sure, a business has personality. But a brand IS personality. There’s a big difference. People buy your product because of your brand, not your business. Think about it. We buy certain products because we associate that product with a […]
We all know that five-star reviews are like social media gold. If you don’t already, you should routinely be checking your Facebook, Google page, Yelp page and anywhere else where reviews may pop up. Getting good reviews, however, is only the first step of the social media engagement equation. Once you get positive reviews, you […]
We all know that gathering and sharing client testimonies can have a significant impact on our brand credibility. When someone who has used our product or service gives us a 5-star review, that is social media gold. So, what are some of the critical components that make up a strong testimony? We’re glad you asked! […]
