The Best Formula For Making Videos

The Best Formula For Making Videos

The best part about a powerful video is that it’s engaging and easy to follow. Our attention spans are short, so if your video lacks structure, good content, and a motivator, your viewership will suffer.

Videos should be focused and intentional. In other words, if it doesn’t contain a solution, a call to action, and create conversions, you’re wasting your valuable time. To be clear, the types of videos we’re referring to in this article are ones that are meant to drive new business and brand awareness.  We’re not referring to other videos meant for educational, entertainment, and training purposes.

So how do you do this? 

How do you create a video that helps tell your story, pull the viewers in, and motivate them to act? The first place to start is by creating a great recipe, or formula, to your video that keeps the viewers interested all the way through. Below is our recommended outline to achieve this.


The very first step in creating a great video is grabbing the viewers out of the gate with a hook. It should be a bold or catchy statement at the top of your video that makes viewers want to keep watching.  It can also be phrased as a question, leading the viewers to continue watching to get the answer.

With so much material at our fingertips, people aren’t going to naturally watch something just because you posted it. You’ve got to hit them hard.  So it’s important that you open up your videos with a teaser on a topic that you’re going to help them solve later. You could also open your video with the end result at the top. This gives a unique spin to where the viewers will have to keep watching in order to find out how they can do it too.


This section is about branding. Adding an intro video with graphics and your logo work wonders to viewers. You also want to have your mission statement, which is where you introduce yourself, your guests, and briefly talk about what the purpose of your show is. It should be consistent and typically the same message each week.  This helps to reinforce your personal brand and help your viewers understand the types of topics you’ll be covering on an ongoing basis.


This is where you dangle the carrot again in front of your audience and let them know what problem you are going to help them solve. You want to frame it by using buzzwords and pain points that the audience can relate to. This gives the viewers an overview of what they are about to watch and how exactly you’re going to help them.

Really digging in on your message allows an opportunity for viewers to feel like you understand exactly what they’re going through, and helps position yourself as an expert that can help. Creating this piece helps add a level of personalization to your videos, and build your trust when you deliver the solution at the end.


This is where your story unfolds. This is the part of the video where you’re providing the solutions, walking them through the process step-by-step, and providing the answers to the hook that you stated in the beginning. You want to make sure that your main event is as simple as possible. Remember, the people that are watching your video don’t necessarily understand the topic you’re discussing as well as you do, so it’s important that you break it down and make it super easy to follow.  Don’t rush through this part. Getting the viewers engaged in this part is what will ultimately lead them to want to come back.


Close your video with a call to action statement. This is the part where you want to lead the viewer to take the next step. Statements such as, “If you need more information, find us here.” Or “Be sure to watch this video to learn this.”  Even lean on the viewers by encouraging feedback: “Let me know if this video helped you by commenting below.”

It’s also important to encourage viewers to watch more of your content and the ways to do so.  Lastly, don’t forget to include where they can find you online and on social networks.  If you don’t include your contact information, you risk losing a lead.


The goal of your videos is to build a nurture path with your viewers that ultimately leads to a trusted customer. Remember, it’s all about them, not you.  Don’t spend the entirety of your video talking about yourself, encourage questions and comments, and find ways to get high viewer engagement.  Finally, make your video formula, and stick with it.  The last this you want to unfold is a lengthy video that goes nowhere.

If you would like more information on how to improve your video skills or other ways to optimize your business, contact us directly at