We’ve all heard it said before…for an effective social media presence, you must have a content calendar. We’ve also all thrown our hands up in the air and said, “What the heck does that even mean?” To put it more simply, you need to know what you’re posting and when you’re going to post it. […]
3 Reasons Why Your Facebook Ads Aren’t Working
You just launched a new set of ads (and shelled out a bunch of money). You sit back, relax, and wait for the leads to pour in. Except, all you hear are crickets. This might be one of the worst feelings ever as a marketer. But, we’ve all been there. Sometimes, Facebook seems to work […]
Why You Should Always Create Before You Consume
“Create before you consume” is becoming a popular saying among many people who work in the creative field. Basically, the saying means that before you start looking to see what your competitors are doing, you should create from a place that is solely your own. Here’s how this concept could play out in real life. […]
Social Media Predictions for 2020
With 2020 well on its way (or here — depending on when you’re reading this post), social media predictions are brimming over. We’re all wondering the same thing. What will the new year hold when it comes to marketing and social media? How can we get ahead of the curve and ensure that our brand […]
How to Know if Your Business Needs a LinkedIn Presence
Ever feel like LinkedIn is the estranged cousin to Facebook, Instagram, and Twitter? Yeah, we feel you. LinkedIn, in many ways, is still like the wild west of social media. No one really knows the rules and everyone is kind of nervous to swing through the saloon doors and sit down. If you’ve been wondering […]