Google My Business Rebrands to Google Business Profile

Google just announced a rebrand for the Google My Business platform. Now it will be called Google Business Profile. It will also be seeing some changes to the listing tool with this rebrand. What Updates are Happening? Besides the name change, the biggest difference is that single location businesses will be managed within Google Maps […]

The Basics of Omnipresent Marketing

Omnipresent marketing means meeting your customers where they are across the mediums and platforms they’re on. This includes social media, retail stores, and online in general.  This particular type of marketing is best suited for retailers especially, although it is beneficial for multiple markets. Customers today expect instant gratification and for brands to be there […]

4 Marketing Laws Every Business Needs to Know About

Creating a marketing campaign is a daunting task all its own. Market research, content creation, keyword research… the list goes on. This is especially true for small business owners and those who don’t have massive budgets to outsource this portion of their business. As you go about creating a marketing campaign, one thing you can’t […]