Let’s talk about that one important piece to your company’s brand: Your Logo. Your logo is one of the first and last impressions you make with a customer. Which is why you should invest in a high-quality design that genuinely reflects your image. We’re going to break down the key factors to consider when designing […]
Branding: This is What a Custom Logo Accomplishes For Your Business
You know branding when you see it — even if you don’t realize it. And a logo design has a lot to do with this. People will sometimes see a logo before they meet the business. In fact, a custom logo can reflect your mission, values and product or services in one glance. A brand […]
The Power of Pivoting
Change can, well, change everything. When we pivot in business, we open the door for new audiences, new content, new products, and so much more. Think about brands like Apple, Facebook, and Netflix. They listen to what their customer wants, and they customize their products to fit those wants. They know no boundaries. Also, think […]
How to Channel the Right Voice in Your Social Media Presence
You know your offer. You know your product. You know your goal. But how do you eloquently and effectively communicate all that to your audience? The answer is multi-faceted. So many of us, when we go to write social media copy, start channeling this weird, super-sales voice. All a sudden, we’re a car salesman with […]
Why You Should Have a Brand, Not a Business
What’s the difference between a business and a brand? Not much — except one key quality: Personality. Sure, a business has personality. But a brand IS personality. There’s a big difference. People buy your product because of your brand, not your business. Think about it. We buy certain products because we associate that product with a […]