Is your organization ready for change or growth? You’re first thought might be, “of course, I can handle more customers, business, change, etc.” But that may not be true if you haven’t taken a hard look at some key components of your business. Today we’re going to talk about steps to take in evaluating the […]
Google’s Helpful Content Algorithm Update
Google’s new helpful content algorithm update has rolled out, and the initial response was a tad underwhelming. However, Google also announced this update isn’t done and will continue to be tuned and refined. While this update may seem quiet so far, it shouldn’t be ignored. In this article, we’re going to lay out what this […]
How Online Reputation Management and SEO are Connected
Google yourself. What do you see? Is your business boasting a hearty amount of positive online reviews? Or have your competitors surpassed you with their online reputation? Online reviews are one of the first trust factors potential customers use when determining who to do business with. The internet is the main area we use to […]
Google Search Quality Rater Guidelines: New Updates
Google announced several updates to their Search Quality Rater Guidelines, and it’s pretty clear what they are trying to accomplish. In this article, we’ll break down what’s changing and get a better understanding of what algorithms Google wants to see as it relates to E-A-T. What is Google Search Quality Rater? There are over […]
Achieve Business Goals Using the CIGAR Method
We’ve come across a great process of self-discovery to help you determine the current realities of your business, what your ideal outcome would be, and action steps to get where you want to go to achieve business goals. Like all good things, this methodology was too good not to share. Today we’re going to talk […]