Social media is more than selfies and documenting a play-by-play of your day. It can be a tremendous vehicle for promoting your business, building connections, and generating leads. No doubt, the fundamentals of any social media strategy are defining your goals, understanding your audience, and using the right content to target them. We can also […]
Web Design: Best Practices That Will Impress Your Visitors
If you want to have an impressive website, it’s quite simple: keep the end user in mind. That makes sense, right? With all the latest and greatest web designs out there, there are two worth investing in: User Experience (UX) and User Interface (UI). So web design features strike a chord with the end user? […]
New Google Business Profile User-Interface: What’s Changed
As the expression goes, “New Year, New You.” Google is also applying its own version with New Year, New User Experience. If you haven’t logged into your Google Business Profile in a while, you’re in for a significant change. GBP has a different look, along with several features on the new interface. This enhanced profile […]
Digital Marketing Trends for 2023
Hard to believe we are talking about 2023. We’re knocking on the door of a new year, and what better way to get ready than to talk about trends? Last year we gave you six digital marketing trends that we predicted were on the horizon for 2022. So, were we right, or way off? Today, […]
Why First-Party Data is More Important Than Ever
Third-party cookies will be a thing of the past by 2024, according to Google. With no third-party data to rely on, it will make it harder for advertisers to track the web activity of potential customers. This means virtually every brand must turn to first-party data for targeting information. So what can we expect with […]