Change can, well, change everything. When we pivot in business, we open the door for new audiences, new content, new products, and so much more. Think about brands like Apple, Facebook, and Netflix. They listen to what their customer wants, and they customize their products to fit those wants. They know no boundaries. Also, think […]
Social Media Predictions for 2020
With 2020 well on its way (or here — depending on when you’re reading this post), social media predictions are brimming over. We’re all wondering the same thing. What will the new year hold when it comes to marketing and social media? How can we get ahead of the curve and ensure that our brand […]
How to Know if Your Business Needs a LinkedIn Presence
Ever feel like LinkedIn is the estranged cousin to Facebook, Instagram, and Twitter? Yeah, we feel you. LinkedIn, in many ways, is still like the wild west of social media. No one really knows the rules and everyone is kind of nervous to swing through the saloon doors and sit down. If you’ve been wondering […]
How to Channel the Right Voice in Your Social Media Presence
You know your offer. You know your product. You know your goal. But how do you eloquently and effectively communicate all that to your audience? The answer is multi-faceted. So many of us, when we go to write social media copy, start channeling this weird, super-sales voice. All a sudden, we’re a car salesman with […]
One Simple Exercise that Generates More Social Media Content
In a social media rut? It happens to us all. We run out of fresh ideas and are left with a blank social media content calendar. It’s a syndrome that happens when you stay too close to the product and forget how to approach your marketing like an outsider — like your customer. If you […]