Facebook remains the number one social media channel with the highest volume of users. Many brands underestimate the potential that effective Facebook Ads have in generating new customers. Or maybe they have tried ads they are discouraged by the lackluster results. For a platform with so much traffic, it can be frustrating putting the time, […]
Meta Advantage: How to Simplify Your Ad Campaigns with Automation
Meta, aka Facebook, recently announced they are consolidating all their automation products into one unified suite called Meta Advantage. The intent is to allow advertisers to automate parts or all of their campaigns in one place. So what’s the benefit of using Meta Advantage and why should we care? Let’s break it down. The Meta […]
The Rise of YouTube Shorts
First, it was Tik Tok, then it was reels. Now it’s YouTube Shorts. First released in September 2020, YouTube Shorts are now averaging 30 billion daily views, an increase of nearly 4x since last year. Much like Tik Tok, Shorts have seen a quick rise among viewers and creators alike since its inception. If you […]
Social Media Platforms – Which Should You Advertise On?
If you’re a business looking to advertise but have no idea what social media platforms are right for you, this is your show. We’re going to break down 3 of the top social media advertising platforms: Instagram, Facebook, and YouTube. From these 3, we’ll break down which is best for certain industries and share some […]
How to Create Videos Using Canva
Canva has become the go-to design tool for creating customized social media content. With thousands of design templates, images, video clips, and other elements available, it’s easy to understand why it’s a one-stop shop for social media marketers. The success of your social media content lies in its ability to get a response from your […]