Social media is more than selfies and documenting a play-by-play of your day. It can be a tremendous vehicle for promoting your business, building connections, and generating leads. No doubt, the fundamentals of any social media strategy are defining your goals, understanding your audience, and using the right content to target them. We can also […]
Digital Marketing Trends for 2023
Hard to believe we are talking about 2023. We’re knocking on the door of a new year, and what better way to get ready than to talk about trends? Last year we gave you six digital marketing trends that we predicted were on the horizon for 2022. So, were we right, or way off? Today, […]
New YouTube Advertising Features
New YouTube features have been unveiled for creators and advertisers to make money. The internet’s dominant video site has struggled to compete recently with other platform giants like TikTok. With these recent enhancements, YouTube is hoping to generate creative ways to tap into its users across streaming, shopping, and audio. For advertisers, investing in YouTube […]
How to Use TikTok for Business
TikTok is a massive social media platform, with users pushing the 1 billion mark. And while many users turn to this platform for creating, watching, and sharing short-form videos, businesses are also using TikTok as a marketing tool to build brand awareness, engagement, and sales. The key, however, is knowing how to leverage TikTok for […]
LinkedIn Rolls Out New Page and Ad Features
LinkedIn is constantly evolving, and this latest update solidifies just how much they are committed to building stronger B2B connections. Beyond featuring basic information like contact info, service descriptions, and posts, LinkedIn has created more sophisticated tools to help reinforce itself as a networking platform. From ad creation, lead downloads, post templates, and a new […]