Hard to believe we are talking about 2023. We’re knocking on the door of a new year, and what better way to get ready than to talk about trends? Last year we gave you six digital marketing trends that we predicted were on the horizon for 2022. So, were we right, or way off? Today, […]
New YouTube Advertising Features
New YouTube features have been unveiled for creators and advertisers to make money. The internet’s dominant video site has struggled to compete recently with other platform giants like TikTok. With these recent enhancements, YouTube is hoping to generate creative ways to tap into its users across streaming, shopping, and audio. For advertisers, investing in YouTube […]
How to Use TikTok for Business
TikTok is a massive social media platform, with users pushing the 1 billion mark. And while many users turn to this platform for creating, watching, and sharing short-form videos, businesses are also using TikTok as a marketing tool to build brand awareness, engagement, and sales. The key, however, is knowing how to leverage TikTok for […]
LinkedIn Rolls Out New Page and Ad Features
LinkedIn is constantly evolving, and this latest update solidifies just how much they are committed to building stronger B2B connections. Beyond featuring basic information like contact info, service descriptions, and posts, LinkedIn has created more sophisticated tools to help reinforce itself as a networking platform. From ad creation, lead downloads, post templates, and a new […]
How to Write Effective Facebook Ad Copy that Coverts
Facebook remains the number one social media channel with the highest volume of users. Many brands underestimate the potential that effective Facebook Ads have in generating new customers. Or maybe they have tried ads they are discouraged by the lackluster results. For a platform with so much traffic, it can be frustrating putting the time, […]