Hard to believe we are talking about 2023. We’re knocking on the door of a new year, and what better way to get ready than to talk about trends? Last year we gave you six digital marketing trends that we predicted were on the horizon for 2022. So, were we right, or way off? Today, […]
How to Write Content for Google SERP
Your content needs to satisfy both the user and search engines. There’s no way around it. The SERP (search engine results page) is a crowded place with lots of competition. In order to have any chance of improving your SERP ranking, you need to know what both Google and your target audience are looking for. […]
Digital Marketing Audit: Your End-of-Year Checklist
As the end of the year draws near, many businesses are asking themselves, “how did we do?” One area that shouldn’t be ignored in this year-end evaluation is your marketing plan. Marketing is the blueprint for your sales strategy, and understanding how to judge whether your plan is delivering results can help ensure the success […]
3 Effective Marketing Materials Every Business Needs
Digital Marketing tools like your website, SEO, social media, and email newsletters are important to any effective plan. However, there are a few must-have marketing materials that will speak volumes about your brand and professionalism as a business. Combining a digital marketing strategy with the right marketing materials will help your company stay top-of-mind with […]
Search Intent: What It Is and How to Use It For Your Business
User searches provide businesses with a wealth of information. By evaluating people’s queries, you can actually get an idea of where they are in the buying process. You can also discover what problem they are trying to solve, what information they need, and what’s driving that search. This is all called search intent. Google leans […]