How does your business plan on spreading the holiday cheer? As the shopping season approaches and the colder temperatures set in, are you feeling a little “snowed in” figuring out your holiday marketing plan? If you sell tangible products, promo deals seem plentiful – but what if you are in the service industry? What kind […]
Buyer Persona – Know Who You Are Selling To
We’re all guilty of focusing more on ourselves than others from time to time, and businesses are no different. Many companies get so caught up in WHAT they are selling that they pay little attention to WHO they are selling to. Taking that approach can be the kiss of death when it comes to your […]
Landing Page vs Website: Which Do You Need?
You need to make a good first impression to shine online with potential customers, so should you do it through a landing page vs a website, or do you need both? Today we’re going to help you understand the difference between a landing page and a website and the specific purpose they provide to grab […]
Google Announcement: New Changes to Mobile Search
Significant changes are coming ahead to mobile search. The recent Google announcement claims they’re rolling out new features to enhance how people search using their mobile devices. Some of these features are already available. These updates are all meant to build on Google’s longstanding goal; to make it possible to search for many things in […]
Scaling Your Business for Change
Is your organization ready for change or growth? You’re first thought might be, “of course, I can handle more customers, business, change, etc.” But that may not be true if you haven’t taken a hard look at some key components of your business. Today we’re going to talk about steps to take in evaluating the […]