3 Effective Marketing Materials Every Business Needs

marketing materials

Digital Marketing tools like your website, SEO, social media, and email newsletters are important to any effective plan. However, there are a few must-have marketing materials that will speak volumes about your brand and professionalism as a business. Combining a digital marketing strategy with the right marketing materials will help your company stay top-of-mind with potential customers.


Digital Proposals

Nothing is more important than the customer experience, and any wasted time can mean missed opportunities. When you need to submit proposals to potential clients, time is of the essence. This is exactly why digital proposals can be a valuable asset. Using an online proposal tool such as better proposals, you can provide professional, custom-designed proposals in under 30 minutes. With over 200 templates to choose from, an extensive image library, tracking capabilities, and more, it’s an easy way to automate your sales and impress your potential clients. In addition to a variety of proposals to choose from, it also includes features that matter most when trying to close deals. These features include:

  • Signature Collection: Have your documents approved in minutes with digital signatures
  • Tracking: Get real-time updates when your client reads, sign, and send back your proposals
  • Payment Collection: Clients can pay you directly right after signing, eliminating follow-ups
  • Branding: Personalize your proposals with built-in blocks such as testimonials, case studies, quotes, videos, and more
  • Automate Quotes: Send more quotes in less time with professionally designed templates

Digital proposals are the best way to streamline and automate your sales process and create professional-looking proposals that can turn pitches into paying clients.


Case Studies

Never underestimate the power of a case study. Case studies are arguably one of the most essential components of any marketing strategy. They take time and effort, but the payoffs are well worth their effort. One of the main reasons why case studies are so valuable is because they boost customer confidence.

It’s one thing to propose a plan for improvement, it’s another to show actual proof to back it up.  Providing concrete facts, statistics and real results help customers push past any skepticism and increase their trust in your abilities. Case Studies are also a great form of evergreen content that can be displayed nearly anywhere you promote your business. Websites, social media, email campaigns, etc are all great places to show potential customers the problem-solving solutions you’ve demonstrated with other clients.

While testimonials are helpful in helping your overall reputation, case studies give hard evidence. They provide insight into real challenges and an in-depth look at how your company goes about solving them. They give you a chance to display your strategic thinking and approach, your expertise and innovation, and your ability to follow through on your promised solution.


Online Reviews

Simply put, online reviews give you a steady pipeline of positive responses that instantly build trust with potential customers. Customers these days rarely make a purchase blindly without reading reviews first. This means that whatever your industry, having a positive online presence gives potential customers the social proof they need to drive a purchase. We’re more likely to make a purchase if others around us – even total strangers- agree it’s a good decision.

Not only do customers value online reviews, but so do search engines. Most shoppers turn to search engines like Google and Bing when deciding what to buy.  These sites all have their own ways of indexing content, but they all value original and fresh content. A steady stream of online reviews is the perfect way to feed those content algorithms that will make your business more visible online. When you rank higher, algorithms and people alike will see your authority in your industry, which leads to more visibility online.


BONUS: Short-Form Video

Short-form video content is one of the best ways to build your brand awareness and increase your reach. Short-from videos are everywhere.  TikTok, Instagram Reels, YouTube SHorts, Google, LinkedIn, and Twitter, are all capitalizing on this highly consumed piece of content, and so should you. Short-form videos have the highest ROI of any social media marketing strategy.  You can get a few laughs or learn something new in a minute or less these days with video clips. Businesses can easily leverage short-form videos as a marketing tool to help engage with potential customers.

The best way to approach short-form videos is to understand who your target audience is and be authentic. Provide users with something about your business that delivers value to them. Explainer or Educational videos are a great way to help customers solve problems. It can also supply them with the knowledge they need to make an informed decision or purchase. These videos are also great in assisting your company in becoming the go-to resource for customers, which increases your trust and credibility. In today’s fast-paced world, audiences prefer bite-sized amounts of information that are easy to digest. Short-form videos can deliver incredible results and should be a staple to your marketing efforts.


Final Thoughts

When applied correctly, these marketing materials can help you increase your appeal to potential customers. They each offer their own unique benefits, but they all help to increase sales and trust in your brand. Are you looking for better ways to engage customers and improve your marketing?  We can help! Contact our team directly to schedule a free 30-minute consultation.