Whether it’s a restaurant, a new product, or a repair service, we all check out online reviews first to see what others are saying. A lot of businesses understand the importance of online reviews, but they may not understand exactly WHY they are so important to your online presence. So today we’re going to share […]
GA4: The Future of Analytics
Today’s multi-platform eCommerce system requires an integrated data system to match it. Creating a better experience for your customers online means having robust analytics to map the customer’s journey. Google Analytics 4 was introduced to address these evolving measurement standards, and we like what we’re seeing. By July 1, 2023, Google Analytics 3, also known […]
Website Optimization: How to Improve Your Online Rankings
What matters when it comes to website optimization and improving your online rankings? We’re going to give you a step-by-step guide on what your website needs to have to boost its SEO rankings and examples of how to do it. Welcome to Marketing and a Mic. We’re here to give you a variety of digital […]
Evergreen Content: What It Is and How To Create It
Evergreen content is content that stays relevant throughout time. It revolves around topics that are still useful, informative, and relatable to readers. As a result, evergreen content tends to be shared, ranked, and referenced over and over. By staying “fresh,” it continues to drive traffic long after it’s published, giving you a nice boost in […]
UTM Codes: How to Use Them to Track Website Performance
One crucial aspect of any successful marketing campaign is the ability to track user activity. Without hard data to track, it’s nearly impossible to measure where your website traffic is coming from and the effectiveness of your campaign. UTM codes solve this problem. UTM parameters, or codes, have one purpose: to track where your website […]