SEO is quite simply the best strategy to improve your online rankings – as long as you follow the right guidelines. SEO tips are everywhere, which is why knowing which tactics work best can get confusing. One of the most frustrating things is putting hard work into preparing your content and it still doesn’t rank […]
Google Broad Core Algorithm Update: What’s Changed
Google’s at it again. In its ongoing effort to improve search results for users, Google launched another broad core algorithm update in late May 2022. Many SEO experts have weighed in stating this Google algorithm update is one of the biggest they’ve seen – at least in terms of the SEO impact. Let’s break down […]
Google “Near Me” Search Term Isn’t Optimized by Google
For years, optimizing the Google search term “near me” was a common recommendation to boost your local SEO. However, with Google’s recent updates, this tactic might not be as beneficial as it once was. And businesses incorporating “near me” into their brand name might be doing more harm than good to their SEO strategy. […]
SEO Competitor Analysis – How to Find Opportunities
Understanding your competitors is one of the most powerful insights into finding new opportunities for your business. Marketing is all about explaining why you’re different and why you are the best fit for your customer’s needs. In order to position yourself best, you first need to understand what separates you from your competitors. Using data-driven […]
New Google Algorithm Update Aimed at Product Reviews
Google rolled out a third product review algorithm update, aimed to promote higher quality product reviews in the search results. Its primary focus is to elevate the rankings of product review content that demonstrate expertise, accurate and helpful information. In other words, Google’s objective is to provide transparent and first-hand product reviews above and beyond […]