Google recently released the biggest local search algorithm change in the last 5 years called the Vicinity Update. This shakeup has impacted business across the board, leaving some in a better position while others have suffered. If you have seen changes in your SEO rankings and website analytics in recent weeks, this is likely the […]
SEO Strategies to Win the Rank War
As technology advances, SEO does right along with it. We’re going to talk about 5 winning SEO strategies that will give you a good boost in your rankings online. Welcome to Marketing and a Mic. We’re here each week to give you a variety of digital marketing tips, trends, and useful guides all to help […]
Local 3-Pack: Google’s New Design
The Local 3-Pack is Google’s method to display the top three results for local SERP results. Basically, when someone types in “grocery store near me,” it will populate the top results. These results include three local businesses that Google chooses using the following factors: relevance, prominence, and closeness location-wise to the user. At the end […]
Social Media and SEO Part 2
Welcome to Part 2 of our blog series, answering the question of whether social media impacts SEO. If you haven’t read part one, we highly recommend that you head to that blog post and read it first, as a lot of this post will not make sense if you haven’t. The short answer to this […]
Does Social Media Have Any Impact on SEO?
The world of marketing is fast and complicated. So many times, new clients come to us confused. They aren’t sure how everything in their marketing efforts fits together or affects the other aspects of their marketing strategy. If this is where you find yourself, you are not alone. As a small business owner, your first […]