Let’s face it. Most of us rarely have time to sit down and read a book cover to cover. Unless we’re on vacation or sitting in a busy airport, finding quiet time to read is difficult. However, in order to be a relevant marketer, you can’t afford to stop learning. Marketing isn’t a stagnant field […]
3 Signs You Need to Revamp Your Marketing Strategy
You mapped out an awesome marketing strategy a couple months ago— but is it still working? Even the best strategy can go stale. Because trends are always popping up and there are about a million ways to engage an audience, you should always be looking to change things up.If you have a sneaking suspicion that your […]
The 3 Types of Freelancers
The traditional workforce is rapidly changing. While there are still many who prefer a 9-to-5 gig, there’s a new kind of workforce emerging in the shadows. Freelancing. Many say we’re now in the golden age of freelancing. What was once done “in house” is now being given to a third-party person who may never step foot […]
5 Social Media Strategies that are Wasting Your Time
Marketers love strategies. Search “marketing strategies” and you’ll see countless pages of articles claiming to have the latest and best strategy you have to try now. And while having a solid marketing strategy in place is crucial to lead generation, marketers can easily get bogged down by the sheer volume of “marketing tricks” out there. […]
Your Brand Colors: Find Out What They Mean
Whether you realize it or not, your brand colors say a lot about your company. Colors have the power to evoke emotions — both good and bad. If you’re thinking about picking out your brand colors or revising your current colors, consider these common associations and what they mean. Blue: Sincerity Brands that use blue […]