It’s no surprise that the holiday season holds the potential for businesses to make more than they do at any other time of the year. Each year 20-30% of retail sales happen between Thanksgiving and New Year’s. Even though the holiday season may look a lot different this year, sales are still projected to boom. […]
Buyer Personas: Who is Buying Your Product?
When you think about who is buying your product, the answer shouldn’t be somebody breathing with a checkbook. We’re going to talk about a very helpful technique called Buyer Personas, which will help you determine who is buying your product and what influences them to buy. To learn more about our marketing services, visit: https://fusiononemarketing.com/ […]
Generational Marketing: How to Best Market to Baby Boomers, Gen X, and Millennials
The phrase “Ok, Boomer” was coined by Millennials as an intended dismissal to never “listen to anyone over 50.” From their perspective, this comes from a place of defense, since they gained a bad rap by Baby Boomers who labeled them as self-entitled, lazy, and overly sensitive. On the other side, Millennials view Boomers as […]
Podcasts can be a Great Tool for Digital Marketing
If you are like most people, you have heard of podcasts and realize that it is one of the hottest digital marketing “must-haves” these days. What you may not realize, it may also be an excellent investment in your digital marketing strategy. Take Advantage of the Reach that Podcasts Offer Your Business There are […]
How To Successfully Track Your Marketing Dollars
You’ve spent the time and brainpower building your marketing strategy, but can you track what your marketing dollars are getting you? One of the most overlooked pieces of a well-executed marketing campaign is the ability to see the results of your efforts. You can build the most elaborate marketing plan, but if you can’t track […]