We all know that gathering and sharing client testimonies can have a significant impact on our brand credibility. When someone who has used our product or service gives us a 5-star review, that is social media gold. So, what are some of the critical components that make up a strong testimony? We’re glad you asked! […]
Voice search can prove a game changer when it comes to boosting your brand’s online presence. A growing number of internet users are using voice search rather than typing out their queries. Moreover, a majority of people investing in smart speakers are doing so because they want to leverage the convenience of voice search. As […]
How Mobile Optimization Can Help Boost Your SEO Optimizing your website for mobile devices is a must today. A majority of internet users access the internet through mobile devices, mostly smartphones. If your website doesn’t render completely on a small screen, chances are you could inadvertently end up driving away potential customers. On the technical […]
We’re living in an era where you can review, well, anything. Some companies, like Airbnb, have created an entire company built on user reviews.If we see that others have given a product a positive review, we are much more likely to buy it. So, how do we make sure we’re getting satisfied customers to review […]
Search Engine Optimization (SEO) — it’s something every marketer has heard of but not everyone is convinced they need. Ever since the dawn of the Internet, SEO has been on the scene — growing and evolving to become a virtual beast. In basic terms, SEO connects researchers with information they need. It creates a direct […]
