We all know that gathering and sharing client testimonies can have a significant impact on our brand credibility. When someone who has used our product or service gives us a 5-star review, that is social media gold. So, what are some of the critical components that make up a strong testimony? We’re glad you asked!
For a strong client testimony, make sure you always have these three things:
Every excellent client testimony has at least one photo to go along with it. Preferably, this is an image of your client using your product or service. For example, if you sell pre-made meals, then the testimony should include a photo of your client unpacking that meal, or serving it for dinner with their family gathered around. Or, if you own a yoga studio, then the image could be of the client at the studio, or maybe it’s them reaching new heights in other areas of their fitness — demonstrating how your studio has helped them live a more fulfilled life. You can either ask your client to submit a photo or better yet, take the photo yourself! This will give you more control over how the testimony appears to the rest of the world.
Getting direct quotes from clients can be easy or tricky. In the easiest scenario, your client provides you with the content by reviewing your product on a platform like Facebook, Google, or Yelp. In other cases, however, it might be a little bit harder. If you have a client who you know has found success with your product or service, but maybe they’re shy or feel like they’re not the best writer, then consider providing them with a few questions to get the conversation going. Or, allow them to verbally tell you their testimony while you record them on your smart-phone. You can later transcribe the testimony and use it however, you see fit. No matter how you gather your client’s quotes though, do make sure your testimony has plenty of words that have come directly from that client. The spotlight should be on them, not you.
Call to action
Every great testimony has a call to action at the end. Since the ultimate goal is for prospective clients to see the testimony, relate to it, and then use your product or service, there should always be a clear and direct call to action. In most cases, this call to action should appear at the end of the testimony, after the viewer has read the entire testimony. It can be as simple as a phone number, a website address, or something like “comment below if you’re interested in learning more.” Play around with different call to actions to see what works best.