Social Media saw a lot of action in 2016. From the presidential election to Facebook introducing Facebook Live and Instagram following suit, it seemed like digital communication was amplified this past year. As we look ahead to 2017, we have no doubt social media will continue to play a key role in how people share […]
Why Consistent Branding Matters
Rome wasn’t built in a day, and neither was great branding. Exceptional branding is marked by easily recognizable imagery supported by even more recognizable messaging. There’s a reason why one of the world’s most popular fast-food chains only has a few colors in their stylebook. McDonald’s knows that its arches and simple color palette are […]