Video is everything. Did you know, for example, that 43% of people want to see more video content from marketers? Or that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI? (statistic via Hubspot) Considering those impressive numbers, it’s no wonder that social media’s biggest powerhouse — Facebook — has made […]
How to Write a Compelling About Page
The “About Page” is arguably the most personal part of your website. It’s where you take the time to show your company’s personality and share its values. Because About Pages are so personal, they can be difficult to craft. Unlike your Services Page, or your portfolio, you can’t just slap a few bullets on there and […]
5 Elements of a Great Newsletter
When’s the last time you got really excited to see a newsletter in your inbox? Probably a while ago. Company newsletters can be, well, boring. They usually have a short life span, meeting their ultimate demise in our e-trash. It doesn’t have to be that way, though. Instead of clogging up your newsletters with a […]