Video is everything. Did you know, for example, that 43% of people want to see more video content from marketers? Or that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI? (statistic via Hubspot) Considering those impressive numbers, it’s no wonder that social media’s biggest powerhouse — Facebook — has made […]
Should I be Spending Money on Facebook Ads?
Rewind a couple years and the term “Facebook ads” was rarely uttered among marketers. Times have changed. With companies shelling out thousands of dollars on Facebook advertisements, we have to wonder, does it really work? The answer is twofold. It all depends on the size of your business, your budget and ultimately what you’re offering. […]
Instagram Hacks Every Marketer Should Know
With more than 500 million active monthly users and 40 billion photos shared to date, Instagram is arguably one of the hottest social media platforms right now. When it first came on the scene in 2010, most marketers dismissed it as a photo sharing tool for teens. Today, however, the app has phased out of […]