Google is known for setting quality standards for how it ranks websites and information. They always take into account whether or not a website is created to actually help their users. Especially when it comes to topics that affect your money or your life, abbreviated as YMYL. To help maintain its standards, it takes three […]
Chatbots vs Live Chat: Which Should Your Business Use?
What are you using to communicate with your customers? Answering customer questions immediately is one of the best things you can do for them – and these days they expect it. We’re going to break down two options: Chatbots vs Live Chat and determine which is winning the customer service game. To learn more about […]
What is Search Intent?
Search intent, simply put, is the purpose behind what users are searching for. When they come to Google or another search engine, are they wanting a question answered? Are they looking to purchase a product? Are they looking for a specific website? If you can key in on the true purpose behind their search, you’ve […]
Social Media Trends: LOVE IT or OVER IT?
Marketing etiquette, social media pet peeves, genius ideas; we’re covering it all! The internet is a big world, and with every brilliant idea, there are some that just fall flat. We’ve got our picks from current social media trends and we want your help deciding if you LOVE IT or are OVER IT. To learn […]
Chatbots vs. Live Chat
Today we’ll be talking all about chatbots and live chat and how your customers feel about them. They’re both vastly different options that are here to serve different purposes and ultimately different price points. At the root of all this is customer service. If you’re looking at the difference between chat options, you need to […]