Social media has become quite an effective tool to help brands build awareness and ultimately drive sales. It’s also a platform for influencers to gain a massive following and ultimately drive revenue. Influencers are individuals who have knowledge and authority in a particular niche. They create content that gains followers. As their followers grow, it […]
Key Elements of a Successful Advertising Campaign
Whether you are advertising on Google, Instagram, or YouTube, the concept is the same: drive more sales. The competition is steep, and finding new ways to attract customers is the name of the game. Technology is giving marketers new abilities to reach consumers, but the ongoing challenge of how to win them over remains the […]
Guide to LinkedIn Marketing
Calling all LinkedIn users – this show is for you. This networking platform can be a simple marketing tool for building B2B relationships and generating leads. However, according to a recent poll conducted on LinkedIn, 56% of members found B2B marketing more challenging than B2C marketing. But not to worry, we’re here to help change […]
E-E-A-T: What It Means for SEO
The Google Search Quality Rater just got a major update within its guidelines. The popular acronym E-A-T just got another E, which stands for experience. First-hand experience will now play an important role in Google’s search rankings. This now makes four rating criteria that Google will be looking for when evaluating the credibility and relevance […]
Above the Fold Optimization: Content Tips to Improve Your Website
There’s a prime piece of real estate sitting on your website. You may not have heard of the term “above the fold,” but it serves an important role in your web design. When utilized correctly, you’ll be doing yourself a huge favor in terms of usability and engagement and ultimately increasing your engagement rates. You […]