Google’s Page Experience Update is coming in May. Let’s say it again “GOOGLE’S PAGE EXPERIENCE UPDATE IS COMING” in May. This update encompasses what Google is calling the Core Web Vitals. A lot of people are taking a wait-and-see approach to this update because of Google’s history. We think this a big mistake and let […]
E-A-T for SEO: How To Create Content To Improve Your Rankings
You need to eat to live, and so does your website content. E-A-T is a huge deal with Google SEO right now in determining the quality of your website, and ultimately how well it ranks. We’re going to explain what it means, why it matters, and how to implement E-A-T correctly in your content to […]
How to Use LinkedIn Ads: Part 2
Last week we started an in-depth discussion all about LinkedIn ads. We walked you through the first half of the process, from determining your advertising objective to using their targeting system. Today, we’ll be walking you through the remaining steps to creating a successful LinkedIn advertising campaign. LinkedIn Ads By Type Let’s start by talking […]
Digital Marketing 101: What Small Businesses Need To Know
What does “having a digital marketing strategy” even mean? Digital Marketing is a MUST these days, but many businesses don’t know what it is and how it can bring in more customers. We’re going to strip it down to the basics and show you how to build a winning digital marketing strategy from the ground […]
How to Use LinkedIn Advertising: Part 1
Let’s talk about a topic that has been growing in popularity lately, LinkedIn advertising. Most companies have heard of social media advertising, whether it was through platforms like Facebook, Instagram, or LinkedIn. Each of these platforms offers a unique audience and advertising options. LinkedIn is especially great for B2B marketing and professionals. Before you begin […]