How will new privacy guidelines, improved machine learning and automation, and other significant Google trends impact your online ads? We will walk through some new Google Ad capabilities, so you can put your best foot forward when creating impactful ads. Welcome to Marketing and a Mic. We’re here to give you various digital marketing tips, […]
Google Posts: A Beginner’s Guide
If you’ve already set up your Google Business Profile, good for you. Having a GBP is a major step in your business being found on the internet. Now you can utilize one of the more simple and direct ways to connect with your customer: Google Business Profile Posts. In this article, we’re going to dive […]
UTM Codes: How to Use Them to Track Website Performance
One crucial aspect of any successful marketing campaign is the ability to track user activity. Without hard data to track, it’s nearly impossible to measure where your website traffic is coming from and the effectiveness of your campaign. UTM codes solve this problem. UTM parameters, or codes, have one purpose: to track where your website […]
Cross-Selling and Upselling to Your Current Customers
Cross-selling and upselling are two brilliant ways to nurture your current customer base and generate more sales. Since existing customers make up most of a company’s revenue, it only makes sense to use methods to boost sales and keep your customers happy. Although upselling and cross-selling have similar outcomes, their techniques are very different. In […]
LinkedIn for B2B Marketing
LinkedIn is a social platform built for business networking and works exceptionally well for generating B2B leads. So, how can you cut through all the millions of professionals and find qualified people to do business with? We will show you seven tips to help you use LinkedIn to achieve your B2B marketing goals. Welcome […]