Canva has become the go-to design tool for creating customized social media content. With thousands of design templates, images, video clips, and other elements available, it’s easy to understand why it’s a one-stop shop for social media marketers. The success of your social media content lies in its ability to get a response from your […]
How to use Google E-A-T to Improve Your Local Ranking
Google’s guiding principle of E-A-T, which stands for expertise, authority, and trustworthiness, is to determine the value and quality of content on the internet. E-A-T isn’t an update or algorithm per se but more a measuring signal to Google for how much they can trust the quality of the content on a given website. The […]
How To Build a Social Media Marketing Strategy
This show is for you whether you are new to social media marketing or need a better strategy. We will cover everything from platform tips to content creation to best practices to help you build your brand awareness with customers. Welcome to Marketing and a Mic. We’re here to give you various digital marketing tips, […]
What the Apple iOS 15 Update Means for Email Marketing
With every Apple iOS update, you can hear a collective gasp from marketers wondering how it will impact their ability to reach consumers. With all the privacy guidelines and tracking capabilities changing the ways we collect data, it was only a matter of time before email marketing would be impacted. In the latest iOS 15 […]
New Google Algorithm Update Aimed at Product Reviews
Google rolled out a third product review algorithm update, aimed to promote higher quality product reviews in the search results. Its primary focus is to elevate the rankings of product review content that demonstrate expertise, accurate and helpful information. In other words, Google’s objective is to provide transparent and first-hand product reviews above and beyond […]