Digital Marketing tools like your website, SEO, social media, and email newsletters are important to any effective plan. However, there are a few must-have marketing materials that will speak volumes about your brand and professionalism as a business. Combining a digital marketing strategy with the right marketing materials will help your company stay top-of-mind with […]
Search Intent: What It Is and How to Use It For Your Business
User searches provide businesses with a wealth of information. By evaluating people’s queries, you can actually get an idea of where they are in the buying process. You can also discover what problem they are trying to solve, what information they need, and what’s driving that search. This is all called search intent. Google leans […]
One SEO Practice Every Business Should Be Doing
Everyone wants to stay ahead of the competition and get in front of their customers. SEO is a vital marketing tool to make that happen. While there are lots of tactics that need to be applied on an ongoing basis, there is one specific component that Google is doubling down on – user experience. Today, […]
Holiday Marketing Ideas for Home Service Businesses
How does your business plan on spreading the holiday cheer? As the shopping season approaches and the colder temperatures set in, are you feeling a little “snowed in” figuring out your holiday marketing plan? If you sell tangible products, promo deals seem plentiful – but what if you are in the service industry? What kind […]
Buyer Persona – Know Who You Are Selling To
We’re all guilty of focusing more on ourselves than others from time to time, and businesses are no different. Many companies get so caught up in WHAT they are selling that they pay little attention to WHO they are selling to. Taking that approach can be the kiss of death when it comes to your […]