How Marketers Are Actually Using AI in 2025: New Research AI in marketing has officially moved from “experiment” to “everyday.” What was once a shiny new trend has now become a foundational tool for teams of all sizes. In 2025, marketers are no longer just testing AI—they’re integrating it into nearly every part of their […]
The Importance of Retargeting Campaigns for Small Businesses
The Importance of Retargeting Campaigns for Small Businesses For small businesses working with limited budgets, every marketing dollar needs to deliver results—and that’s where retargeting comes in. Retargeting ensures your business doesn’t lose that interest by keeping your brand in front of potential customers long after they’ve left your site. This repeated exposure builds familiarity, […]
Storytelling in Marketing: How to Connect With Your Audience
Storytelling in Marketing: How to Connect With Your Audience Storytelling transforms marketing into more than just promotion; it creates meaningful connections. By keeping your stories authentic, customer-focused, and consistent, you build trust, strengthen your brand identity, and inspire action. Done well, storytelling turns audiences into loyal advocates who see themselves in your brand’s journey. Foundations […]
Facebook Ads vs. Google Ads: Which is Best for Your Business?
Facebook Ads vs. Google Ads: Which is Best for Your Business? Understanding the Platforms When comparing Facebook Ads vs. Google Ads, the key is understanding how each platform connects with your audience. Facebook Ads are ideal for building awareness and engagement by targeting users based on demographics, interests, and behaviors—making them powerful for businesses looking […]
The Dos and Don’ts of Social Media Advertising
The Dos and Don’ts of Social Media Advertising Social media advertising is one of the most powerful tools available to small and medium-sized businesses today. With billions of active users across platforms like Facebook, Instagram, LinkedIn, and TikTok, there’s no shortage of opportunity to reach your ideal audience. But while social media ads can deliver […]