How Google Uses Entities to Understand Your Business Search engines no longer rely on keywords alone to understand websites. Today, Google uses entities to identify who you are, what you do, where you operate, and how trustworthy your business is. Understanding entities and optimizing for them can dramatically improve how your business appears in search […]
Schema Markup Holiday Edition: Events, Products, FAQs & Review Stars
Schema Markup Holiday Edition: Events, Products, FAQs & Review Stars Holiday Events: Make Your Calendar Entries Clickable Use Event schema to surface your concerts, in-store signings, photos-with-Santa, extended hours, and New Year workshops directly in rich results. Include name, start/end, location (with geo), ticket/RSVP URL, price range, organizer, and “offersAvailability.” For hybrid events, mark both […]
The December Playbook: Last-Minute Holiday Campaigns That Still Convert
The December Playbook: Last-Minute Holiday Campaigns That Still Convert It’s mid-December, the calendar is slammed, and suddenly… you realize your holiday marketing hasn’t really happened yet. Good news: you’re not too late. There’s still time to launch smart, last-minute campaigns that drive revenue, fill your pipeline, and set you up for a strong start to […]
Rebrand Without Wrecking SEO: A Practical Checklist
Rebrand Without Wrecking SEO: A Practical Checklist Rebrands are exciting—new name, new look, fresh story. They’re also when websites accidentally vanish from search. The key is treating your rebrand like a site migration with a clear map, airtight redirects, and consistent signals across the web. Use this checklist to keep rankings, traffic, and conversions intact. […]
5 Proven Components for High-ROI Landing Pages
5 Proven Components for High-ROI Landing Pages 1) A Clear, Compelling Value Proposition Your hero section must answer three questions in five seconds: What is it? Who is it for? Why is it better? Pair a crisp headline with a subhead that quantifies the payoff (time saved, money made, risk reduced). Use a single primary […]