We’re living in an era where you can review, well, anything. Some companies, like Airbnb, have created an entire company built on user reviews.If we see that others have given a product a positive review, we are much more likely to buy it.
So, how do we make sure we’re getting satisfied customers to review our service? Well, it takes some legwork — but it’s worth it!
Here are three ways you can harness different platforms — like social media, email and your website — to get more customer reviews and ultimately grow your business:
Create more opportunities
Just like your social media handles, opportunities for customers to review your company should be everywhere. Common spots for asking for reviews are:
- Email marketing
- Email signatures
- Social media
- Your website
These don’t have to appear high up in your website’s hierarchy and they don’t have to be in large, bold font. Just a small area saying “hey, if you like our product, give us a review” will suffice. Another great place for soliciting reviews is right after a positive correspondence with a customer. If the customer had a good experience with your company, they’re most likely to review you right after that experience.
Say Thank You to Your Reviewers
If someone goes out of their way to review your company, they deserve a “thank you.” Not only does this make you and your company look cordial, but it also encourages the customer to recommend your service and possibly review you again.
Give an Incentive
Sometimes the best encouragement for getting satisfied customers to review your service is to give a little incentive. It’s human nature to call out bad experiences — so sometimes it takes a little nudge to remind people that positive experiences deserve reviews, too. Your incentive can be simple — such as offering half off a product when a user reviews it, or getting money put toward their next purchase when they review a product. Rent the Runway is a great example of a company that harnesses the power of incentivized user reviews to grow their business.