Whether you are advertising on Google, Instagram, or YouTube, the concept is the same: drive more sales. The competition is steep, and finding new ways to attract customers is the name of the game. Technology is giving marketers new abilities to reach consumers, but the ongoing challenge of how to win them over remains the […]
Calling all LinkedIn users – this show is for you. This networking platform can be a simple marketing tool for building B2B relationships and generating leads. However, according to a recent poll conducted on LinkedIn, 56% of members found B2B marketing more challenging than B2C marketing. But not to worry, we’re here to help change […]
Remarketing lists for Search Ads are a powerful tool to hyper-target specific audiences who have already shown an interest in your brand. Search Ads can be expensive, and if your ads aren’t generating more traffic and conversions, they can become really expensive. RLSA allows advertisers to reach potential customers that have previously shown an interest […]
As the expression goes, “New Year, New You.” Google is also applying its own version with New Year, New User Experience. If you haven’t logged into your Google Business Profile in a while, you’re in for a significant change. GBP has a different look, along with several features on the new interface. This enhanced profile […]
Hard to believe we are talking about 2023. We’re knocking on the door of a new year, and what better way to get ready than to talk about trends? Last year we gave you six digital marketing trends that we predicted were on the horizon for 2022. So, were we right, or way off? Today, […]
