Email marketing is one of the oldest strategies, but it’s also one of the easiest and most effective ways to connect with your leads. In fact, according to a study by Campaign Monitor, every $1 spent on email marketing on average can provide a $44 return on investment. Which such high ROI potential, email marketing […]
How to Use Google Search Console to Improve Rankings
Google Search Console is a free tool that helps businesses monitor and improves the performance of their websites in Google search results. It can be essential for website owners who want to improve their website’s visibility and ensure that their site is fully optimized for search engines. It reports on many site metrics such as […]
How to Optimize Location Pages for SEO
For any business with multiple locations, creating location pages for each area is a great way to boost your local visibility. Not only is this beneficial for your potential customers, but it’s also an important local SEO factor with search engines. The content and keywords you include on these pages will help build trust and […]
How to Market to Gen Z
We’ve all heard of the Boomers – but do you know about the Zoomers? Gen Z is the generation born between 1997-2012. They are between 11-26 years old and are the next generation behind Millennials. Although Gen Z consumers are still young, they will soon become the largest group of consumers – so brands will […]
A Complete Guide to Influencer Marketing
Social media has become quite an effective tool to help brands build awareness and ultimately drive sales. It’s also a platform for influencers to gain a massive following and ultimately drive revenue. Influencers are individuals who have knowledge and authority in a particular niche. They create content that gains followers. As their followers grow, it […]