ChatGPT vs. Bing AI vs. Google Bard: Which AI Tool is Best?

While AI-generated content can be helpful in many ways, it’s important to remember it’s still in its beginning phase – which means it’s not without its flaws. So, which AI tools are better for certain tasks? Today we will compare ChatGPT, Google’s Bard, and Microsoft’s Bing and shine a light on the pros and cons of each to determine which is best for what you need.

Welcome to Marketing and a Mic. We’re here to give you a variety of digital marketing tips, trends, and useful guides to help your business get results. AI has already altered how we work by simplifying a lot of time-consuming tasks. These language processing models pull their data from different sources. This means the returned content you receive may not always be accurate depending on which AI tool you are using.


Features and Capabilities

ChatGPT uses GPT technology, and Bard uses LaMDA – meaning just like car models, they are different “under the hood.” And although Bing is collaborating with OpenAI (ChatGPT), it uses fine-tuning features to modify responses for the end user. Because these tools each use different AI technology to pull their data, they will also give you different results. This is something many are now discovering.


ChatGPT can understand natural language queries and can provide relevant responses. It can also perform various tasks, including language translation, question answering, summarizations, etc. It can also generate text responses in a variety of styles and tones, which can come in handy for creative writing and other applications. It’s also using advanced technology to create engaging and interactive conversations with users. By combining natural language processes and machine learning, it can adapt to different types of conversations. For example, this feature makes it worthwhile when applied as customer service chatbots.


Bing AI is a search engine developed by Microsoft and based on ChatGPT’s latest technology – ChatGPT-4 One key difference is that Bing has access to the internet, while ChatGPT only has access to the data it was trained on, AND data up until 2021. Bing uses AI-driven natural language processing to understand user queries and provide relevant search results. Bing can also perform other tasks, such as providing weather forecasts, news updates, and sports scores. It can also be used for image and video searches, and it offers a variety of filter and setting to fine-tune search results.

Google Bard

Unlike other chatbots that rely on GPT-based technology, Bard uses completely different technology powered by an extension of the in-house LaMDA. Bard can perform tasks such as answering questions, summarizing information, and creating content. Bard has more flexibility and in some eyes more data since it is connected to the internet and the Google search database. Bard can help users explore different topics by summarizing information from the internet and providing links to relevant websites for more in-depth information. While the platform has been trained on human dialogue and conversations, it’s important to note that Google also folds in search data to provide more real-time information.


User Experience and Application

Even more interesting is that although each provides seamless responses, each model can provide entirely different responses to the same question. It’s important to understand where AI tools are pulling their data from so you can determine which will yield the most accurate response. Let’s break it down.


ChatGPT was trained on a vast text collection from sources such as books, scientific journals, news articles, and Wikipedia. The training data used had a cutoff date of 2021, meaning it doesn’t have access to recent events. It’s not going to understand who won the Kentucky Derby in 2023, where to find the best hamburger in Birmingham, and the weather forecast for today. OpenAI recently rolled out a plugin feature enabling it to retrieve information from online sources and the internet. This feature is still in its alpha phase, and users can join the waitlist for access.

How to Best Use ChatGPT

Because ChatGPT is verbally flexible, it’s great at generating human-like text, making it difficult to tell whether a human or AI is behind a piece of writing. It also uses Reinforcement Learning with Human Feedback to create interactive responses that adapt based on user feedback. It can also be used to translate text from one language to another.

Best Uses: Best use for Chat GPT is for chatbots, language translation, product descriptions, blog posts, content creation, and long-form summarizations from lengthy reports.

Limitations: Can provide outdated and biased information. Users should avoid using ChatGPT for subjective-based content versus factual or scientifically based.


Bing AI is not a conversational-based platform, but rather a search engine boosted by AI. This enables Bing to provide users with more complete, chat-like responses to queries. Additionally, users are able to respond to search queries with follow-up questions.

How to Best Use Bing AI

Bing AI is best for getting information from the web. Some examples include:

  • Getting calculations, mathematical equations, and currency conversions
  • Searching for specific file types and reports (x topic contains a pdf file)
  • Getting weather forecasts, tracking flight status, and stock quotes in real-time
  • Refining search results to give more weighted and specific results.

It’s important to note that although Bing derives its data from the internet, it only uses data from the Microsoft Edge database. This means it does not pull anything from Google. This can be very limiting when doing types of searches. For example, if you ask for reviews from a particular restaurant, it will not pull in any reviews from Google. So, the actual results of the quantity and quality of reviews will be skewed.

Best Uses for Bing AI: Finding the latest information, asking complex questions, solving math problems, breakdown complex information, generating images, draft up comparisons.

Limitations: Can provide inaccurate, false, or biased information. It can also misrepresent the information it finds since its data collection excludes Google Search. It also isn’t’ conversational like ChatGPT and Bard.

Google Bard

Google Bard is by and large more limited since it’s still a very new AI tool. It is excellent at carrying on conversations and can produce cohesive responses, sound natural, and process human qualities. It can also produce text in multiple languages and can be useful for language learning.

Best Uses of Google Bard

Google Bard can also react to queries in an instructive approach because it has access to an immense amount of data from Google Search. Here are the main benefits of Google Bard:

  • Provides accurate answers to questions using advanced AI algorithms.
  • Can find information quickly and easily.
  • Offers a personal AI assistant that can help with things like scheduling and time management.
  • Can provide conversational-style responses.
  • Google Bard is not without its flaws. Some of the information may not be accurate, helpful, or just plain incorrect.

Users have also complained about Bard’s lack of personalized feedback or guidance to help users understand complex information. It also has limitations in understanding complex queries or ones that are vague in their context.

Best uses for Google Bard: Getting deeper insights into specific topics, quickly understanding all sides to a particular subject vs. straightforward response, and more up-to-date information given its real-time capabilities.

Limitations: The data used to train Google Bard can still include biased data. It is trained to provide multiple perspectives but cannot verify input from the primary source, which can sometimes generate inaccurate, biased, and misleading information.


Final Thoughts

These 3 AI language models all have advantages and disadvantages. Ultimately the best platform for you will depend on the task you need to accomplish. All these AI tools are constantly improving, so we can expect better improvements as time goes on. The information we share with you helps you best apply these AI tools in your own world. If you have any questions about AI and how to incorporate its technology for your business, please reach out to us to find the best digital marketing solution for you.

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