Early summer months mark the mid-way point in the year. Seems like a strange time to talk about goals, right? Well, chances are, your lofty New Year’s resolutions may be slipping. You vowed to make it to the gym 5 days a week, but lately, it’s been limited to two – if that. And that […]
Why your brand needs a private group page
What’s the main goal of social media? Engagement. Engagement encompasses a lot. Likes, shares, comments — these are all ways that your audience can engage with your product. Part of the appeal of having high-engagement rates is being able to gain new followers who might become new customers. Here’s an example — Sally loves a […]
3 Website Design Trends You Need to Know About
Websites can be fashionable, too. More importantly, an outdated website can convey outdated skills. Even if your product is valuable, an “old-looking” website can communicate that you’re behind the times. Since the dawn of online-purchasing, companies have been updating and simplifying their website to make their user experience exceptional. Less clutter and speedy checkout is […]
Understanding pay-per-click for Google and Facebook
If you’re in the digital marketing world, chances are you’ve heard the phrases “pay-per-click” or “cost-per-click” thrown around a few times. They’re one in the same, and they have the power to get your product in front of your audience — a lot. In simple terms, pay-per-click (PPC) is an internet advertising model that’s used […]
Crucial Factors that Impact Your Social Media Marketing Success
Crucial Factors that Impact Your Social Media Marketing Success Social media marketing (SMM) can be a slippery slope, even for established brands. There are few, if any, barriers to entry. Hence, you can start building a presence on Facebook, Twitter, and the likes without breaking the bank. Moreover, you can use some tricks to attract […]