Websites can be fashionable, too. More importantly, an outdated website can convey outdated skills. Even if your product is valuable, an “old-looking” website can communicate that you’re behind the times. Since the dawn of online-purchasing, companies have been updating and simplifying their website to make their user experience exceptional. Less clutter and speedy checkout is the name of the game.
If you’re considering revamping your website, then check out some of these trends. Get some ideas of what you’d like your website to look like before shelling out any cash. It’s always good to have a gut feeling of what you want before being persuaded by others.
Here are some of the top trends you need to know about:
Break out the bell-bottoms and crank up some Earth, Wind, and Fire. The late sixties and early seventies are having a moment. This style is not only coming back with fashion but also in website design. We’ve seen fonts and color schemes heavily affected by this trend. Especially for restaurant owners, this look is gaining popularity. Keep a close eye on color trends — muted colors and “groovy” looking designs are in. Consider incorporating this look into your web presence or social media.
Monochromatic color schemes
This has been a trend for a while, and we don’t see it going away anytime soon. Part of the reason why the monochromatic look has stuck is because, well, it’s simple. Pick two primary colors and base your entire website design around them. This is not only easy to execute, but also easy to visually consume as an audience. Your website should always be easy to navigate, and this trend certainly underscores that mantra.
Again, this trend is super simple and super easy to use in your online marketing. Large type (often in all-caps), solid-colored backgrounds and easy-to-navigate features are the calling cards of this trend. Easy ways to “shift” your web design to a more minimalistic look would be to eliminate any patterns or busy backgrounds. Replace them with simple, easy-to-read aesthetics, like one large photo. The power of minimalistic web design lies in the message it conveys. Brands with simple designs convey clarity. They show that they know what they’re selling, and there’s nothing complicated about it.