Whether we mean to or not, we make snap judgements about others all the time. Websites are no different. Within a few milliseconds after visiting a website, we start judging. Most of that judgement is subconscious. We assess the overall design, navigation capability and content style. Studies say it only takes about 50 milliseconds (0.05 seconds) […]
6 Copywriting Errors to Avoid
Writing good copy is challenging. Even the best content marketers struggle with writing simple, concise copy that is direct and easy to consume. The truth is, there is no “ultimate guide to becoming the perfect copy writer.” The only way to become a rockstar at copywriting is practice, practice, practice. There are a few cardinal errors, however, […]