Google Analytics 4 (GA4) is the latest version of Google Analytics. It is more comprehensive and flexible than previous analytics platforms and can be used to track website and app traffic, measure user engagement, and understand customer behavior. Google Analytics 4 is the next level of analytics. It is the newer variation of the tool […]
How to Use Google Search Console to Improve Rankings
Google Search Console is a free tool that helps businesses monitor and improves the performance of their websites in Google search results. It can be essential for website owners who want to improve their website’s visibility and ensure that their site is fully optimized for search engines. It reports on many site metrics such as […]
How to Measure Marketing Success
Do you know how to measure your marketing success? If your business has a website and uses social media, SEO, and online ads, you should be tracking all your marketing efforts. Today, we will show you what tools are available for you to track the effectiveness of all your marketing efforts, measure their success, and […]
GA4: The Future of Analytics
Today’s multi-platform eCommerce system requires an integrated data system to match it. Creating a better experience for your customers online means having robust analytics to map the customer’s journey. Google Analytics 4 was introduced to address these evolving measurement standards, and we like what we’re seeing. By July 1, 2023, Google Analytics 3, also known […]
UTM Codes: How to Use Them to Track Website Performance
One crucial aspect of any successful marketing campaign is the ability to track user activity. Without hard data to track, it’s nearly impossible to measure where your website traffic is coming from and the effectiveness of your campaign. UTM codes solve this problem. UTM parameters, or codes, have one purpose: to track where your website […]