Visual storytelling has been popular for decades. It all started with the television and mushroomed from there. People crave video.
Because it’s easy for the brain to digest. Instead of reading lengthy paragraphs that take time and energy, we can instead watch a 30 second video clip that shows us how to make a recipe or recaps us on the latest news event. And, because video is becoming more in demand, it’s something marketers should invest in and know about.
You don’t have to be a professional videographer to master the art of visual storytelling (although it certainly helps). If you’re still on the fence on why you need to invest in visual storytelling, here are some compelling reasons:
1. You Can Communicate Faster with Video
If you sell something complex, video can communicate your message quicker and more effectively than other mediums. Potential consumers are 85% more likely to purchase one of your products after watching a video.
2. It Can Boost Your Engagement Levels
With video trending across so many social media platforms, your engagement levels are likely to increase if you use more video. Videos are shown to get more comments and shares — in turn, increasing your audience reach.
3. Video Can be Repurposed
Because so many social media platforms are video-friendly, videos can be shared and posted multiple times. This helps to create brand consistency and more cohesive storytelling. Once you create a stellar video for your company, you can repurpose it across the board.
4. Video Taps into Emotion
It can be tough to get your audience to “feel” something through words. Video, however, paints a broader picture that can hit at the heart quickly. We all know that tapping into emotions is key to getting a response from your potential customer. Video make this much easier.
5. It Creates Authenticity
Because visual storytelling can more accurately hit at the heart of our objective, it can create a more authentic experience with the viewer. Authenticity plays a big role in purchasing. If customers can better understand the “why” behind our service, they’re much more likely to buy in to your product.
6. Video Gets More Optimization
It’s no secret that social media powerhouse Facebook is pushing video content over anything else. Just take a look at your newsfeed. If you want to stay relevant amongst your competitors, then you simply have no choice — visual storytelling is a must.