Creating quality content on a consistent basis is one of the most important parts of building your brand, your target audience, and increasing your online rankings. There’s just one problem with that.
Churning out all that content takes a ton of time and brainpower.
We all have our favorite pieces of content. Those moments when our brains are firing off solid gold material and turning it into well-executed blogs or videos. However, it’s a bit of a letdown when once your creative masterpiece is published, it’s considered old material and the process starts all over again.
Now for some good news.
You don’t have to create brand new content day in and day out; you just need to find ways to maximize the content you’ve already created. When you repurpose your content, you tweak certain elements of your existing work, and transform it into a different format, thus making it new again. Before we dive into all the ways you can do this, let’s first understand what repurposed content really means and the benefits it provides.
WHAT IS REPURPOSED CONTENT?
Repurposed content is taking work you’ve already created and repackaging it to make fresh again. By doing this you can extend the life of your work and reach new audiences. This does not mean publishing the exact same article again six months later, but rather pulling out vital information from previous work and reformatting it to a new platform for new viewers.
BENEFITS OF REPURPOSING CONTENT
Maximize Your Efforts
If you’ve ever done any type of content writing, you know how time-consuming it can be. As you publish more and more relevant and useful content, your viewers expect new and fresh content on a consistent basis. Fortunately, with repurposed content, you can still maintain high-quality content just by making a few tweaks to your existing work.
Let’s say one of your blogs got amazing traction. There’s no reason why you shouldn’t pull key takeaways from that blog and convert it into a new format. Take one main topic from your blog, expand on that point, or add a new perspective, then convert it into a video segment. If you have a piece of content that performed well in one area, there’s a good chance it will perform well in other areas too. You’ve saved time, breathed new life into past material, and maximized the use of multi-channel marketing.
Reach a Different Audience
We all digest information in different ways and from different sources. Some of us prefer podcasts, while others would rather read. Some won’t look at anything unless it’s in a video format. It’s important to create content that your entire audience is interested in, keeping in mind that everyone enjoys different types of media.
Content repurposing helps reach new audiences by repackaging content to meet their preferences. By expanding your content in multiple ways you’ll not only target a wider audience, but it also increases the chance that this content will be shared and attract new customers.
Good for SEO
This is a big one. We all know that great marketing begins and ends with great SEO. The larger your Internet presence, the more visible you are to search engines. Posting regular content is one way to help with SEO, but repurposed content is another way to improve your online rankings.
There’s a reason why you don’t see a lot of dated content on the results page. Search engine algorithms are constantly combing through content to find the most relevant and useful information to use. So if your last blog was several years ago, chances are Google isn’t going to put your content at the forefront of viewers. By repurposing your content and sprinkling it across multiple mediums, you’re able to make old content fresh again, and maintain the consistent and relevant information to boost your rankings.
WAYS TO REPURPOSE YOUR CONTENT
Before you resurrect every bit of content you’ve ever created, it’s important to first look at the work that received higher engagement. Those head-turning pieces worked the first time for a reason, and they can definitely work again with the right tweaking.
It’s also important not to forget about your evergreen content. Evergreen content refers to your more top-performing posts that are still relevant and don’t include time-sensitive information. Dig into the content that still has value and rework the best parts into a new format.
Here are some examples on how to repurpose your existing content:
- Turn a blog post into a video and vice versa
- Use audio from a live stream and turn it into a podcast
- Convert a client testimonial into a social media post
- Turn a blog article into an infographic
- Trim a video into bite-sized clips for Instagram
- Turn blog headers, statistics, and quotes into Twitter posts
- Take live videos and repost on YouTube and Vimeo
- Convert blog posts into an email campaign
Through repurposing, you’ll give your content a new purpose, save time, increase your reach, and improve your SEO.
Interested in learning more about ways to repurpose your content and improve your online visibility? Contact us directly at https://fusiononemarketing.com/contactus