Videos That Drive Results for Small Business Owners

videos that drive results

Video is an effective marketing tool and a trend that’s not slowing down in the foreseeable future. In fact, it is projected that by 2022, 82% of the global internet traffic will come from video streaming and downloads. That means that there is no better time than now to jump into the video marketing game!

The way video marketing works is through its ability to be versatile, reliable, and memorable. It’s also the preferred method of content for nearly every audience and demographic. When given a choice, nearly 80% of customers say they prefer a video to learn about a product, service, or business compared to more traditional methods. There’s a reason major companies like Delta are even transitioning to video on their flights to teach safety precautions in lieu of the old paper brochures.

Video marketing isn’t just great for informational or “how-to” purposes. When it comes to increasing sales, a viewer is 65% more likely to buy a product after watching a video. This means you have amazing potential to increase your customer base and your bottom line through video marketing.

Many small business owners understand that video is a critical piece to any successful marketing campaign, but lack the resources or creativity to generate high-quality videos that produce results. The great thing is, there are various ways you can outsource this part of your marketing. From marketing firms, like Fusion One, to influencer marketing on platforms like YouTube and Instagram there are so many options.

How Your Business Should Use Video Marketing

The world of video marketing is endless, and there are many different types of videos that can help showcase your business.  You can teach your audience about a product or service, provide video testimonials, and share stories about your small business and what you have to offer that connect with your audience.

Here are just a few video marketing ideas for small businesses:

1. Explainer Videos

These videos typically teach the audience something. An educational video is your first step to securing an audience and building your brand reputation. The goal is to captivate potential customers by teaching them something that may not be widely understood. Some examples include DIY, Tips and Tricks, FAQs, and Product Highlights.

2. Branded Videos

These videos are all about putting a face to a name. The purpose is to create brand awareness and boost visibility with your customers. Branded videos are ideal for showcasing what makes your company special.  They should also provide an inside look at the personality and culture of your business.  Branded videos are also perfect for creating anticipation or buzz around your business.  Some examples are team bios, about us, company announcements, employee introductions, and customer testimonials.

3. Product Videos

Product videos are designed to highlight a specific product or service in detail, its features, and benefit in detail.  They should encourage a call to action by the customer.  These videos are mini sales pitches to your viewers to detail the benefits of your specific product and the solution it provides.  It’s important that these videos include some sort of call-to-action within its context. Some great examples to use product videos would be PPC Ads, presentations, and commercials.

Video Quality

One very important thing to remember is the quality of your video matters. People today care more about graphics, aesthetics, and image quality than ever before. In the age of the internet and abundant video marketing, it’s key that you make sure your quality is up to snuff. Providing visually appealing content and making sure you deliver it in high quality (such as HD options) will help keep your audience engaged and show them the quality and professionalism of your brand and how your business translates that quality throughout everything you do.

If you’re creating video content on your own, simple investments like a ring light or professional microphone can make all the difference. The best part is, these small changes will not only improve the quality of your videos, but they don’t have to break the bank.

Videos That Drive Results

Your branded videos should be an integrated part of your overall digital marketing strategy and designed to get more business. By using different types of videos that are relevant to your business, you’ll be able to more clearly communicate with your potential customers, and provide different ways to tell your story. By telling your story you’ll then be able to build trust and connection with your audience that can lead to them purchasing your products and services.

Even if you’re not 100% sure what this will look like in your marketing strategy, start somewhere. With time and experience creating videos you’ll get better in time.

If you would like more information on how to improve your digital marketing plan or other ways to optimize your business, contact us directly at