Crucial Factors that Impact Your Social Media Marketing Success
Social media marketing (SMM) can be a slippery slope, even for established brands. There are few, if any, barriers to entry. Hence, you can start building a presence on Facebook, Twitter, and the likes without breaking the bank. Moreover, you can use some tricks to attract the maximum possible number of followers in quick time. However, a solid social media following is worth zilch if the followers don’t purchase your products and services. Thus, you need to be aware of the factors that affect your SMM success, which include
Investment
Setting up a social media profile for your business will not cost you anything. That said, if you truly wish to benefit from SMM, you have to invest. The investment ranges from creating and running paid ads, to hiring the top talent in the market. Don’t view SMM as a freebie through which you can boost your business’ popularity and enhance its reputation.
Strategy
You cannot embark on social media marketing without a sound strategy in place. Yes, social media is a great place for marketing your products and services. However, that doesn’t mean you only have to set up a page and start posting stuff, assuming that if you build it, they will come. It is advisable that you consult an expert to devise your social media marketing strategy.
Rewards
Review your social media activity. Would you like a page on Facebook or follow someone on Twitter if they don’t offer something of value? The answer is NO. A majority of social media users are seeking a direct interaction with the brands they like, but they also want something of value in return for the attention they are giving to your presence. You don’t have to splurge on rewards. Offering deals and discounts is the oldest trick in the book to get your audience interested in what you offer.
Constancy
You have to maintain a constant volume of social media posts week on week. People often stop caring about brands that don’t post anything for a while. A common mistake brands make is posting heavily for a few days and then posting nothing for the rest of the week or so. This strategy never works. You have to be consistent with your volume to have a better change of attracting and engaging your target audience.
Activity
Last, but not the least, you have to be active on social media. As mentioned above, you have to maintain a consistent stream of posts, week to week. However, this doesn’t mean that you post just once a week. Today, people don’t log out of their Facebook or instagram profiles. They receive all the notifications throughout the day and most of them check the updates right away. By increasing the frequency of your posting, you can capture their interest. However, do not sacrifice value even when you increase the frequency with which you post on social media.
These are some crucial factors that can affect your social media marketing success when you are starting out. Start off on the right foot and your chances of achieving the results you want increase.