What is a Brand? What isn’t a Brand? You might be surprised that branding has very little to do with your design, your product, and even YOU. Is your mind blown yet? We’re going to define exactly what branding is and how to build a powerful branding strategy. To learn more about our marketing services, […]
The Basics of Pay Per Click Advertising
Over 7 million advertisers invested a total of $10.01 billion into PPC ads in 2017. It’s a huge market with the potential to reach thousands of new customers. Pay-per-click marketing is one of the most used online marketing tools. At the same time, one of the least understood. Pay per click is one of the […]
Omnichannel Marketing: How to Create a Seamless Customer Experience
You may have not heard of the term omnichannel marketing, but I can guarantee your using it – and it’s safe to say you’re dependent on it. We’re going to share what it is, how it works, and why it provides the most seamless and personalized experience for your customers. To learn more about our […]
How to Delete a Review on Yelp
Companies that operate online know the importance of gathering reviews. A good review can make people much more likely to purchase from you. On the other hand, negative reviews can send people straight to your competitors and cause a loss in profit. Statistics show that 92% of consumers are less likely to make a purchase […]
4 Simple Steps to Optimize Your Website
As a small business owner creating a website may feel like a huge accomplishment. In many ways, it is! If it’s not reaching people, though, it doesn’t matter how beautiful your site may be or world-changing your product is. You need customers, real people finding it online. This is where optimizing your website is key. […]