Hard to believe we are talking about 2023. We’re knocking on the door of a new year, and what better way to get ready than to talk about trends? Last year we gave you six digital marketing trends that we predicted were on the horizon for 2022. So, were we right, or way off? Today, […]
Why First-Party Data is More Important Than Ever
Third-party cookies will be a thing of the past by 2024, according to Google. With no third-party data to rely on, it will make it harder for advertisers to track the web activity of potential customers. This means virtually every brand must turn to first-party data for targeting information. So what can we expect with […]
How to Write Content for Google SERP
Your content needs to satisfy both the user and search engines. There’s no way around it. The SERP (search engine results page) is a crowded place with lots of competition. In order to have any chance of improving your SERP ranking, you need to know what both Google and your target audience are looking for. […]
Digital Marketing Audit: Your End-of-Year Checklist
As the end of the year draws near, many businesses are asking themselves, “how did we do?” One area that shouldn’t be ignored in this year-end evaluation is your marketing plan. Marketing is the blueprint for your sales strategy, and understanding how to judge whether your plan is delivering results can help ensure the success […]
New YouTube Advertising Features
New YouTube features have been unveiled for creators and advertisers to make money. The internet’s dominant video site has struggled to compete recently with other platform giants like TikTok. With these recent enhancements, YouTube is hoping to generate creative ways to tap into its users across streaming, shopping, and audio. For advertisers, investing in YouTube […]