Whether it’s a restaurant, a new product, or a repair service, we all check out online reviews first to see what others are saying. A lot of businesses understand the importance of online reviews, but they may not understand exactly WHY they are so important to your online presence. So today we’re going to share […]
GA4: The Future of Analytics
Today’s multi-platform eCommerce system requires an integrated data system to match it. Creating a better experience for your customers online means having robust analytics to map the customer’s journey. Google Analytics 4 was introduced to address these evolving measurement standards, and we like what we’re seeing. By July 1, 2023, Google Analytics 3, also known […]
Google Business Profile Reviews Not Showing Up – Here’s Why
Many users have noticed recently that their Google Business Profile local reviews are not showing up. Users are leaving reviews; however, they are not being posted. If you visit the Google Business Profile Forum, you’ll see an extensive thread of user complaints about the issue. In a recent statement, a Google spokesperson responded that: “Google […]
Website Optimization: How to Improve Your Online Rankings
What matters when it comes to website optimization and improving your online rankings? We’re going to give you a step-by-step guide on what your website needs to have to boost its SEO rankings and examples of how to do it. Welcome to Marketing and a Mic. We’re here to give you a variety of digital […]
Title Tags – How to Beat Google Title Rewrites
A recent study from Zyppy.com concluded that out of 81,000 title tags, Google rewrote 61.6% of title tags to some degree. This can be very frustrating for content writers who spend a lot of time and effort maximizing their content for SEO. But, there’s light at the end of the tunnel. There are certain factors […]