Google Business Profile (formally known as Google My Business) is an excellent tool for local businesses to turn people who find you on Google into potential customers. Today, we will show you 5 Google Business Profile features that will help make it easy for customers to discover your products or services, connect with your business, […]
Google “Near Me” Search Term Isn’t Optimized by Google
For years, optimizing the Google search term “near me” was a common recommendation to boost your local SEO. However, with Google’s recent updates, this tactic might not be as beneficial as it once was. And businesses incorporating “near me” into their brand name might be doing more harm than good to their SEO strategy. […]
SEO Competitor Analysis – How to Find Opportunities
Understanding your competitors is one of the most powerful insights into finding new opportunities for your business. Marketing is all about explaining why you’re different and why you are the best fit for your customer’s needs. In order to position yourself best, you first need to understand what separates you from your competitors. Using data-driven […]
How to Measure Marketing Success
Do you know how to measure your marketing success? If your business has a website and uses social media, SEO, and online ads, you should be tracking all your marketing efforts. Today, we will show you what tools are available for you to track the effectiveness of all your marketing efforts, measure their success, and […]
Google Update: New Advertising Features
The beauty of Google Ads is that it continues to evolve to keep up with how customers interact with brands. Google understands the customer journey, and its goal is to optimize ad campaigns to keep up with consumer behaviors. In an effort to provide new and innovative ways to capture the attention of potential customers, […]